Search Product
Structure Search
Search
Online Support
-
Customer service
Advantage Products
Location: Industrial Info
US mobile medical investment focus quietly changed to product for medical institutions as the core
2014-08-04
来源：转载自第三方
4 August 2014
The investment focus of US mobile medical industry is quietly changing from the wearable equipment and health tracking products to the product for medical service gradually. The hot investment spots include: medical data application and doctor-patient interaction.
Of the seven start-up projects selected by the New York Digital Health Accelerator in July 2014, only one products is for consumer (Noom free weight loss coaches) and the remaining six are very professional, targeted at the organizations.
These products can be divided into two categories. One is data analysis and application, such as Allazo Health, which predicts patient medication through patient medication analysis; Clinigence, which iQuartic, which analyzes clinical data to help physicians improve service efficiency; and integrates and analyzes information such as electronic medical records, drug management, etc., and makes best treatment program for doctors; and Covertix, which protects privacy and confidential data.
The second category is a tool to help medical service providers communicate with patients, such as Quality Reviews, to provides hospitals and private doctors to issue service questionnaires through RateMyHospital.com, to get patient feedback, and Sense Health, the tool helps doctors and medical institutions to track the patient and manage the service.
And the direction of investment is different from the past, for the first type of data applications products, the project is more targeted, entry point is also smaller. The hot spots of investment like medical data concept, especially large data applications, it proves that many projects are virtual when operation, the efficiency of operation means and clinical application is not high.
And the current investment trend is biased to activate the current medical data, for example, EHR electronic medical records is a good entry point. Hospitals and private clinics have a large number of EHR data, which are more direct, accurate and effective than the data collected from consumer and wearable devices. But in the past these data have been in a state of sleep, the hospital has no technical means and talent to apply the data, and the significance behind these data may be revealed, such as predicting the patient's medication habits and the effects to their health, and the effectiveness of the diagnosis and the patient's wastage rate can been seen from the electronic medical records, which help improve the quality of service, retain the patient.
The entry point is smaller but more accurate, and investors are optimistic about the impact of these data applications on clinical decision making. And the direction of this round of investment began to serve the organization rather than personal invariably, the core of the project is to help medical institutions to save costs and energy and improve services.
While the second category of products is to help organizations and patients communicate with each other. Past investment projects such as the hospital's comments and doctor-patient interaction projects are mostly patient-centered, but it is difficult to charge patients from a profitable point of view. The current investment trend is to provide services for the organization.
For example, the above-mentioned Quality Reviews, it provide the tools for the design of the questionnaire through the RateMyHospital.com for the hospital and platform that ask the patients to answer directly to help the hospital assess their services, get feedback from patients timely. The core of such products has been transformed to serve the agency from attracting patients from the past. In the past, service similar to the patient evaluation can gather a large number of patient feedback, but the data is very scattered, which is little significance to the hospital. And now the focus of investment is to provide a platform for communication between hospital and patients, to help the hospital to collect feedback data. These questions are effective, the hospital is willing to pay, while the project from the view of patient in the past is unable to charge from the patient.
The quiet change in this investment hot spot shows that the view of US market for mobile medical products began to change. Many projects depending on hyping products and pulling the eye-catching investment ideas in the past were finally proved that can not survive alone, and had to expand scale by sale or burning budgets. The shift in investment will be more emphasis on clinical applications, focusing on products that really serve medical institutions, with the primary goal of improving service efficiency, helping physicians to clinically, and providing a platform for patients feedback directly. These projects have a higher probability of survival because they actually address the needs of medical institutions and medical institutions are willing to pay for their services. But it also requires that the start-up company team has a relatively strong resources of medical institutions, it will be extremely critical in the promotion.
如果涉及转载授权，请联系我们。
